Ferrari's head of marketing, Emanuele Carando, explained to Australian publication Drive that Ferrari cars are not used as everyday transport. Therefore, having a navigation system that forces the driver to re-learn the controls with every journey seems unnecessary.
"We did this because we think the phone, and the fantastic mirroring of the phone, is the most user-friendly possibility, and [the] most updated system. Our cars are not used on an everyday basis, and we don’t want our clients to learn every time [they drive their Ferrari] what kind of system they have to use. They have [their] phone, they have their Apple and Google Maps [or] whatever. So [they are] the most useful things they can use on every car." Corando said.
In a historical context, in-car navigation systems were once a luxury item, but have become commonplace over the years, even in budget models. With the advent of user-friendly apps such as Google Maps, Waze, Apple Maps integrated through Apple CarPlay and Android Auto, traditional in-car navigators have become a thing of the past.
Source: Drive
