Daniela Schmid, the M5 product manager, shared some insights about M5 customers and their driving habits to Auto Critica.
"For M5 customers, we know that there is a very small percentage of people who only drive the circuit once. Constantly… I'd say hardly anyone does."
Despite this, BMW stands firm on its commitment to track-capable M models. The company believes it's crucial for any M car to perform well on a circuit, even if most owners don't use this capability. As Schmid explained:
"For us, it's important that any M model can be used on the circuit. If there are customers who want that, they can do it without problems, but that potential is also available to them when they drive the car every day."
The typical M5 buyer is a middle-aged man, often an entrepreneur or in high management. These customers usually have experience with other M models before stepping up to the M5. There's also a small but growing number of female customers showing interest in the model.
Interestingly, the average age of M5 customers is going down. This shift comes from Asian markets, where young IT and software professionals with high incomes are getting into M cars.
Source: Auto Critica
